Youth anti-smoking campaign a success, says Govt

anti-smoking campaignThe Government says a survey shows a $1.65 million youth anti-smoking campaign is working.

The Health Sponsorship Council’s “Smoking Not Our Future” campaign, which features 30 youth culture celebrities talking negatively about smoking, was launched in November 2006.

Associate Health Minister Damien O’Connor today said a survey done as part of an evaluation of the campaign showed 74 percent of 939 respondents agreed the ads - prominent on TV and at bus stops — made smoking seem “less cool”.

The survey showed 82 percent of those aged 12 to 14 and 63 percent of those aged 15 to 17 said the ads had put them off smoking.

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