Quibi? What is a Quibi?
If you think it sounds like a new cartoon show on Nickelodeon, you wouldn’t be too far off. The latest streaming service to hit the app store — and only the app store, as you’ll soon find — offers an intriguing concept for those who are short on time but craving some form of content.
Part of the goal of Quibi is to deliver digestible videos to viewers via mobile phone or tablet. Among the dozens of shows being distributed on the platform is “I Promise,” a series in partnership with NBA superstar LeBron James that details the I Promise School in Akron, Ohio.
Here’s what you need to know about the service and the documentary series:
What is Quibi?
Quibi is a newly launched video streaming service which features bite-sized videos 10 minutes or less in length. The content varies from documentaries to news programming, action, comedy and more.
There are a few catches: Quibi is solely a mobile service, available only via Google Play or the Apple App Store. With videos and series on the app all under 10 minutes in length, then it might be the platform for you if you’re strapped for time during your lunch break or just aren’t looking for a big time commitment.
The first 90 days are free. Afterward, it’s $4.99 per month (with ads) or $7.99 a month without ads.
The company was founded by Jeffrey Katzenberg of Walt Disney and DreamWorks fame. Under Katzenberg’s regime, the company pushed out some of its biggest hits, including “The Lion King” and “Beauty and the Beast.” After departing Disney, Katzenberg co-founded DreamWorks, which is famed for its “Shrek” franchise, along with other films, such as “Kung Fu Panda” and “How to Train Your Dragon.”
You can see an incomplete list of programming on the app below.
LeBron James and Quibi
The Lakers forward and Quibi partnered to bring a documentary series titled “I Promise,” a 15-part series that details the first academic year of the James-founded I Promise School in Akron, Ohio.
The public school aids at-risk children, currently with curriculums for third and fourth grades, and will teach up to Grade 8 come 2022.
The first three episodes of the series are available on Quibi, with new installments coming each day.
Episode 1 of “I Promise” features the birth of the school and what makes it different from other public schools in Akron.
“For me to be able to have a platform and to use my resources — obviously I didn’t know the ins-and-outs of how to create a school,” James says in Episode 1. “But I was passionate about having our kids in our hometown living under one roof.”
Featuring several of the school’s students, teachers and the school itself, the episode explains what the “I Promise” philosophy is and how it’s separate from other public schools.
Episode 2 features more specifics on how the school is different from other schools, such as having a food pantry, and shows how each student’s family plays into the student. The episode also details some of the challenges, including having to deal with children who are held back in elementary school.
Episode 3, titled “Trust,” details how school officials and other students build trust with one another. The episode also details the life of Nate, one of the school’s third-grade students, and his struggles with the school, partly due to his behavior and home life.
New episodes will be distributed daily starting on April 7.
List of upcoming Quibi programming
Quibi is going to be the future home of many intriguing documentary, TV and comedy series. Here are a few current and upcoming shows on the platform:
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