Anthony Joshua's clash with Tyson Fury hasn't been announced yet – but that hasn't stopped the trash talk raging.
The bout has gone from being "dead in the water" to one promoter, to "the fight is on" according to another – but what is certain is that if and when these two meet – drama will be sure to follow.
While Fury has long been a fan-favourite for his carefree approach, often saying the first thing that comes to his mind with little filter – Joshua has had to face accusations of being media trained by the likes of promoter Eddie Hearn to prevent him from uttering anything too controversial.
While fight sports have often played hosts to some of the most eloquent trash talkers sport has ever seen, Joshua has often preferred to let his actions inside the ring speak for him.
This has led to many fans accuse the Watford-born fighter of being overly sanitised, a 'boring' alternative to Fury's obnoxious but endearing media methods.
However, in a recent interview with Watford striker Troy Deeney on his podcast, Joshua echoed similar sentiments to the king of pre-fight verbal jousting in Conor McGregor when he claimed he "came into this game not to take part, but to take over."
McGregor coined the phrase in 2014 following his win over Diego Brandao in Dublin and went on to win two titles in the UFC.
Joshua, meanwhile, added that he believes Fury's own trash talking shows he wants to be more like his rival.
"What an honour it is for me, for the whole world, to be in a position to fight for the undisputed heavyweight championship of the word," he said.
"And in a fight I know I can win. It's not going to be easy but I know I can win. I'm ready to go through whatever pain, adversity, torture in order to win. Thats why I'm really looking forward to it.
"The man will talk about drinking pints and he's not interested, yet he wants to look chiselled.
"He's training the hardest he's every trained, he's the skinniest he's ever been, he wants to have a good body and be well prepared.
"It's psychological warfare; what they call me is what they want to be. He wants to have a six-pack, that's why he's training as hard as he's training.
"Everything he says I am is everything he wants to be."
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