Canelo Alvarez and Caleb Plant have become the latest pair to throw fists at a press conference ahead of their fight on November 6.
The two came to blows as they squared up at the presser with Alvarez shoving Plant, who then retaliated by throwing a left hook which was dodged by the Mexican.
The following brawl, which saw Plant caught by a punch, has prompted fears that the fight to decide the first undisputed super middleweight champion in boxing history could be scrapped.
It is certainly not the first time media duties have turned ugly and Daily Star Sport is taking a look at those that got particularly nasty.
Mike Tyson vs Lennox Lewis
Mike Tyson and Lennox Lewis were involved in a shocking brawl ahead of their heavyweight clash in 2002.
The pair were situated on podiums opposite each other but as defending champion Lewis emerged, Tyson bounced forward towards him.
When someone tried to intervene Tyson swung for him, causing Lewis to throw back and bodies to fly here, there and everywhere.
Lewis later confirmed his foe had bit him during the skirmish: “Boom. I was on it – the first three punches were mine and the first bite was his.”
Tyson was forced to pay Lewis £260,000 as punishment for biting his leg, which almost resulted in the fight being abandoned.
Bernard Hopkins vs Felix Trinidad
Not content with winding up just his opponent, Bernard Hopkins opted to incite a whole nation ahead of his fight with Felix Trinidad.
Puerto Rican fighter Trinidad had been on a six-month break before his fight with Hopkins so the latter decided to work an advantage by disrespecting his country.
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At the press conference in New York he snatched the Puerto Rico flag and threw it to the ground.
He then repeated the act when they faced off verbally once more in Trinidad's homeland in front of 10,000 of his fans.
A whole riot broke out and Hopkins had to run to safety through the stands of the arena. Ultimately, his tactic worked as his ended Trinidad's 40-0 unbeaten streak in Madison Square Garden in 2001.
Muhammad Ali vs Joe Frazier
It had been three years since their first fight, the 'Fight of the Century', when Muhammad Ali and Joe Frazier were doing press duties for their second bout.
A genius idea by US broadcaster ABC saw the two sit down to watch the 1971 clash back – and it soon descended into chaos.
After exchanging a war of words throughout the first few rounds, Ali called Frazier ignorant, which didn't go down well.
Frazier ripped off his microphone and stood up. Ali proceeded to tell him to sit down and then grabbed ahold of him as they wrestled to the floor.
Frazier, who had grown visibly frustrated, stormed out of the studio once they'd been separated and Ali went on to pick up the win and set up the Thrilla in Manila.
Tony Bellew vs David Haye
Tony Bellew and David Haye produced iconic press conferences for their two fights and it was at the first in 2017 that it all got out of hand.
Bellew went for the typical push that boxers like to use but wasn't expecting what Haye had lined up.
A quick-fire left hook connected sweet on Bellew's cheek which left a mark.
Both fighters were separated but Bellew got his revenge with a TKO victory after Haye's ankle gave way.
Karma was really not on Haye's side as he lost the second bout by way of TKO just over a year later.
Which press conference brawl do you remember the most? Let us know in the comments section.
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