Jake Paul has admitted he has found it hard to watch Conor McGregor's "embarrassing" fall from grace.
Former two-weight UFC champion McGregor was ranked the highest paid athlete in the world this year but has lost his last two fights to Dustin Poirier.
His stock has dropped significantly in the fight game after those defeats – and many fans have turned on the Irishman after some outlandish recent behaviour.
He made a number of tasteless comments about Poirier and his wife Jolie after UFC 264 last month, and has since gone on a number of outrageous 'tweet-and-delete' rants.
And Paul, who has repeatedly called out the Irishman, hopes McGregor avoids another fight with Poirier when he returns from injury.
"It's embarrassing," he told Mirror Fighting . "The big bad wolf is tumbling down and it's almost sad to see.
"He became such a huge superstar and it's all slipping down beneath him right now."
Paul has been angling for a fight with McGregor since late last year but must first concentrate on his clash with Tyron Woodley next weekend.
Woodley, once a possible opponent for McGregor during his time as the welterweight champion, will represent the biggest step up in Paul's 3-0 boxing career when they fight on August 29 in Cleveland.
And he has said he plans to expand his 'MMA fighters vs boxers' narrative, having signed up Tommy Fury on his undercard to take on Bellator veteran Anthony Taylor.
"I like going along the storyline of like 'boxing vs MMA'," Paul explained. "Tyron and Anthony Taylor are MMA and me and Tommy are boxing.
"I think it's a pretty cool unique thing that hasn't really been done in the sport and I think it's interesting to see how their styles match up.
"You saw it a bit with Anderson Silva vs Julio Cesar Chavez Jr so I think it's interesting.
"I think more people will want to see how MMA fighters match up with boxers and that's where the idea came from."
Paul was cageside for McGregor's most recent loss to Poirier last month, wearing a chain depicting the legendary double champion knocked out on the canvas from their second fight.
And the infamous "sleepy McGregor" chain will be up for auction soon to help make Poirier's charity The Good Fight Foundation.
When Poirier publicly accepted an offer from Paul to send the chain over as a gift after the bout, the YouTuber obliged..
"Dear Dustin," the handwritten letter read. "Congrats for your much earned victory. I love what your are doing with your Good Fight Foundation! You deserve this chain more than me!
"Good always beats evil! Keep winning! Love Jake, P.S Tell Jolie [Poirier's wife] I said hi – she’s a badass!"
McGregor is currently recovering from a broken leg that he suffered during the trilogy bout with Poirier, but has promised to return to the cage next year.
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