YouTube star Jake Paul has joked he will 'retire' from the sport after UFC president Dana White stated he had a 'short shelf-life' in boxing.
The American will face former UFC star Tyrone Woodley in a crossover contest as the latest stage of his boxing career takes place at the end of the month, in his fourth fight since pursuing a professional career.
He has fought a range of stars from different backgrounds during his short career including fellow YouTuber AnEsonGib, basketball player Nate Robinson and former UFC star Ben Askren.
And the American has come into criticism from UFC president White again, who has made comments that have resulted in Paul claiming he will 'retire' in a satirical response.
“I just don’t see it happening,” White said on the “FULL SEND PODCAST.”
“I don’t hate the kid. Is he f****** annoying? Yeah, he’s annoying. He’s out there trying to make that money, and his shelf life is very f****** short.
“The media isn’t really following him as much as they did in the beginning.
“The schtick is getting old. I think for him to get the media back, he’s gonna have to fight somebody. They’re tired of the schtick.
"‘Hey, it’s me, I weigh 190, and I want to fight these guys that weigh 170, 155, and they’re wrestling, and they’re 40 f****** years old, and they haven’t won a fight in three f****** years.’
“If he wants to be taken seriously now by the real media, I think he needs to fight a real fight.”
Paul has since issued a response on his official Twitter account: "Dana White said this morning that I’m losing my appeal and that my shelf life is very short. Because of this, I have given up my life and now am an employee of my brothers company – Maverick Enterprises. Thank you all, it’s been a fun journey."
The 24-year-old has also faced criticism from many members of the boxing world already including former promoter Eddie Hearn who believes that Paul will lose as soon as he faces 'a boxer with ability'.
Hearn has also admitted to feeling 'uncomfortable' with the continuation of YouTube boxing stars including Paul's brother Logan Paul who fought Floyd Mayweather in an exhibition back in June.
The UFC president continued his dismissal of Paul's boxing career, stating that he 'highly doubts' he will ever engage in any work with the YouTube star in the future.
“Listen, I never say never, but I highly doubt it (working with Paul)," White continued.
"It’s just not what I do. There’s a market for that.
"He could fight a different type of celebrity every week, and there’s going to be a segment of the population that wants to pay for that and see it, but that’s not what I do. I put the best against the best.”
Tommy Fury is set to feature on the undercard of Paul's upcoming event, as he looks to pursue a fight with the YouTuber and has warned him that he will 'break every bone in his face' after a jibe aimed at his partner Molly-Mae Hague.
Daniel Dubois will also fight on the card in his second fight back from defeat to Joe Joyce, where he takes on Joe Cusumano at heavyweight.
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