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YouTuber KSI has amassed an estimated net value of £21million and continues to grow his wealth with different business ventures. KSI – real name JJ Olatunji – steps into the ring for his third professional fight tonight when he fights fellow social media star Faze Temper at Wembley Arena.
KSI’s first source of revenue came through his YouTube career as part of the gamer culture creating FIFA content which saw his channel grow. His main channel has almost 24million subscribers and has compiled just shy of six-billion views, his second channel has also been a success having almost 16million subscribers and over three-billion views.
According to The Sunday Times, KSI can generate around £205,000 per video that he releases on his main channel. KSI has used the millions he made from YouTube and invested it into property – his firm Kilimanjaro Your Mum Ltd is worth an estimated £10million.
The 29-year-old from London has also ventured into music launching the label ‘The Online Takeover’. Boxing is another income stream for KSI who is CEO is promotion company Misfits Boxing who are organising Saturday’s fight night.
After making his boxing debut in an amateur bout against Joe Weller in 2018, a year later KSI fought fellow YouTube star Logan Paul with the pair drawing their first bout resulting in a re-match and millions was made across both fights. KSI and Paul are now successful business partners releasing drink Prime Energy which has flown off the shelves.
The Misfits Boxing promotion is another source of income for KSI with mixed martial arts fighters and celebrities given the chance to compete in pay-per-view boxing bouts. The British star competed in the first event last year and such has been its success of the promotions that broadcaster DAZN have confirmed a lucrative five-year deal to show their events.
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Former US Open champion and British No.1 tennis player Emma Raducanu has a nett value of £10million which is quickly rising and the 20-year-old was one of the highest paid female athletes last year. Despite struggling with injuries on the court Raducanu made £14.96million thanks to endorsement deals with British Airways, Dior, Evian, HSBC, Porsche, Tiffany and Vodafone.
Meanwhile, Love Island star and professional boxer Tommy Fury is far behind the pair with his net value believed to be between £750,000 and £1million. Fury has a healthy Instagram following of 4.3million and an unbeaten record inside the ring after eight professional fights.
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