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David Coulthard clearly has the naked ambition to get viewers to tune in for Channel 4's F1 coverage this weekend.
Coulthard, 50, posted an intriguing photo on Instagram, appearing to be lying nude on a beach with his bum visible in the shot.
And the image was accompanied by a fitting message to all F1 fans, that read: "Tune into @channel4formula1 this weekend for the cheekiest content from the weekend."
It seemed a humorous way for Coulthard to plug the station's coverage of the Dutch Grand Prix – which returns for the first time in 26 years at a revamped Zandvoort circuit.
Channel 4 have highlights for the 2021 season with their Saturday coverage in Holland starting at 6pm, and their race coverage at 6.30pm on Sunday.
Former driver Coulthard is one of the most recognisable F1 figures in the world, having raced for Williams, McLaren and Red Bull in a 15-year F1 career that brought him 13 Grand Prix victories and 62 podiums between 1994 and 2008. Since then he has worked as a commentator and pundit, starting out at the BBC before moving to Channel 4 in 2016.
And the post certainly went down well with F1 fans.
"The indentations in the sand will be a place of pilgrimage for years to come", joked one fan.
A fellow Scot meanwhile, implied that his compatriot would be well acclimatised, despite the weather appearing overcast.
"Was it not cold?" he asked.
"No I’m from Scotland.
"And everybody jus nods their head like 'aw of course” hahahah."
Intriguingly, a number of replies centred around Coulthard's likeness to another well known celebrity.
"He reminds me of Michael Palin in this picture. And I guess this is what Michael Palin would do too," wrote one follower, who appeared to echo the sentiments of many others who spotted the resemblance.
On the whole though Coulthard, who in 2019 was elected president of the British Racing Drivers' Club, appeared to be lauded for the 'cheeky' picture, and it will be interesting to see if Channel 4's figures benefit from him baring all this weekend.
Along with sports broadcaster Jake Humphrey, Coulthard is a co-founder of Whisper Films, the production company that produces Channel 4’s F1 coverage. Alongside his punditry he is Channel 4’s co-commentator, and occasionally conducts post-race interviews in the aftermath of the podium ceremony.
- Channel 4
- Formula One
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