Arsenal believe they need to be more open with their fans after a fortnight of controversy.
Feelings have run high within the club’s fanbase over the 55 members of staff made redundant while opinions were split over the signing of 32-year-old free agent Willian on a lucrative three-year deal.
Mesut Ozil, who last played for Arsenal in March, then ripped into the club over pay cuts and accused the hierarchy of trying to smear his reputation by leaking only his name when others had also refused to take a drop in wages.
Managing Director Vinai Venkatesham said: “I think we can do a better job of communicating with our fans.
“We’re not going to be able to give them a running commentary of everything that we’re doing, nor are we always going to correct or be able to correct some of the misinformation there is about the club.
“But we need to be clear about what we’re doing and what our plan is and we can get better at that.
“There’s of course lots of other areas that we’re going to be addressing, but it’s all about the same thing: trying to make this organisation as efficient as we possibly can and as high-performing as we possibly can.
“Because if we can do that, we give ourselves the best ability to deliver on our objectives.”
Venkatesham has also confirmed Mikel Arteta will have power following the sacking of Raul Sanllehi as the club’s Head of Football.
Venkatesham will now oversee transfers and preparations for the new season in the short term. But he insists he will be guided by Arteta and Technical Director Edu as the club look to build on their FA Cup success.
“We have, in Edu and Mikel, two individuals who are responsible for our technical plan,” he said.
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“Of course, overseen by me and the board, but those two are the experts and they have a very, very clear plan about how they want to rebalance our squad in the short term, in the medium term and in the long term.
“We’re starting to work on that immediately in this transfer window. I think we can look forward with some real optimism.
“Our objectives are to be back competing for and winning the biggest trophies in the game.
“If you're Arsenal and if you're in the Premier League, there are two trophies that really matter – that's the Premier League trophy and the Champions League trophy.
“That has to be the objectives of a football club like Arsenal. It's not going to be easy, it's not going to be straightforward, there's a whole load of competition but that has to be the objective for this football club.
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