A pop-up pub opened yesterday to a packed crowd of football fans – all enjoying budget 66p pints.
The ZYN Arms, in the heart of Shoreditch, London, played host to 300 punters, who were treated to the wallet-friendly prices and table service to ensure they didn’t miss a second of the action as England beat Iran 6-2.
A study of 2,000 Brits found that over a third of those who work (36%) said they had already booked time off to watch the tournament, with almost half (46%) aiming to catch a match in a pub or bar.
The research also suggested that those who smoke were less likely to take cigarette breaks during the matches – with half saying they were too worried about missing a bit of the game.
And one in five fans also claim that their most important factor for enjoying a match, if they are watching in a beer garden or outside area, was that it would be in a smoke-free environment.
Operating on a strictly smoke-free basis, smokers are encouraged to ditch their cigarettes by sampling ZYN Pearls Ice Mint Strong, the brand’s latest product release – allowing them to enjoy an immersive experience without any distractions or cigarette breaks.
Darren Griffin, UK country manager, said: "We really wanted to cater to football fans this season, and listened to these needs by launching The ZYN Arms.
"With almost a third of Brits claiming their biggest gripe while watching football was inhaling second-hand smoke, we wanted to ensure there was a comfortable and worry-free space for all to enjoy."
The survey further proved the importance of football to adults, as a third admitted to cancelling prior commitments in order to watch this year's games.
Office parties (55%), birthday parties (52%), stag/hen parties (45%), and weddings (34%) were among the top events cancelled this year to accommodate the games.
Additionally, more than a quarter of those polled, via OnePoll, said they were planning on taking sick days from work to watch the matches – and almost half said they would take a day off to celebrate if England wins the tournament this year.
The pub will be open until Wednesday, 23 November at 10pm, and will be screening three games per day for over-21s only.
To learn more and book a table, visit here.
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