Everton fans have peppered Guillem Balague's new book with one-star reviews after he criticised their views on manager Rafa Benitez.
The Toffees are on a horrendous run of form which has seen them pick up just nine points out of a possible 42 in their last 14 Premier League matches.
Following a 3-2 home defeat to Brighton at the weekend, ex-Liverpool boss Benitez is under more scrutiny than ever before from the Merseyside club's fanbase.
But Spanish journalist Balague spoke up in defence of his fellow countryman, labelling supporters "short sighted" and citing a lack of quality as the primary problem at Goodison Park.
He tweeted: "Short sighted so called Everton fans seem to gloat after every defeat. I never understood that reaction."
In a bid to get their own back, one of the Everton faithful hatched a vengeful plan involving Balague's latest book.
"I say we all come together and give Guillem Balagues new Maradona book a 1 star rating," Twitter user @adamsg1978 suggested.
His advice was taken on board by seven fellow fans, with one writing on Amazon: "Was rubbish and so is benitez."
Should Everton stick by Benitez? Let us know in the comments section.
However, no further reviews could be made as 'unusual reviewing activity' was detected.
Balague is yet to acknowledge the move at the time of writing, but has hit back at critics of his opinion.
He tweeted: "Oh. I see. You have to accept trolls, abuse, insults, threats. But if you disagree with the mass, you even get relevant voices telling you you should not criticise them. Happy to take everyone on."
He later added: "I have been speaking for weeks to plenty of #Everton fans. They tell me 5-6 of the non-regulars are not good enough.
"3-4 of the regulars are not good enough. And you know what? They are right, aren't they? Their (and your) frustration is LOGICAL!!"
After a lenghty thread, Balague continued: "Of course you frustrated. And it's right to create platforms like #27years. Demand more!
"But does it make sense to judge a manager that has just arrived, who has identified errors and works his balls off to correct them? How long does it take to change 27 years of frustration?"
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