Gary Lineker has scored an own goal with animal rights campaigners after posing in a suit they claim is made from the 'hair of abused goats'.
The Match Of The Day host models a £225 Signature Barberis Italian Mohair slim-fit suit in online ads for fashion giant Next.
But animal rights group PETA accused the clothing chain of 'profiting' from 'extreme cruelty' as mohair is obtained from Angora goats through 'inhumane' processes.
Many High Street stores have banned the wool – including Marks & Spencer, Zara, H&M and Gap – as the majority of mohair is supplied from contentious sources in South Africa.
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PETA's vice president of corporate projects Yvonne Taylor said: "Most shoppers would be disgusted that mohair jumpers and suits are made from the hair of abused goats who cry out in fear when they are pinned down.
"Their hair is scraped right out of their bodies with metal rakes, leaving them shaking and covered in bloody wounds.
"Goats are prey animals and are terrified of being held immobile, vulnerable and defenceless."
Next also sells scarves, throws and cushions made from mohair.
PETA – People for the Ethical Treatment of Animals – said the company had previously agreed to stop sourcing mohair after accepting animal abuse was rife in South Africa.
It followed investigations by animal rights activists exposing workers throwing around and mutilating fully conscious goats while harvesting mohair for UK brands.
Yvonne added: "Whenever animals are treated as mere disposable commodities cruelty is always part of the process.
"The only next step is for the retailer to do the right thing – denounce the extreme cruelty it is profiting from, remove mohair from all future collections and expand use of animal-friendly vegan material."
Lineker's decision to model mohair for Next comes 14 months after he backed a Peta campaign to ban Royal Guards from wearing their iconic bearskins.
The former England football captain – the BBC's highest-paid presenter on £1.35million-a-year – tweeted it was 'mad' the cause even needed a petition, adding: "Why would you want someone to place a dead bear on their heads?"
He has also campaigned against trophy hunting.
Next has claimed it only uses yarn certified to the Responsible Mohair Standard – or RMS – in its products. That is a voluntary standard requiring all farmers and ranchers to meet strict animal welfare, land management and social requirements.
A Next spokesman said: "We only use mohair that is certified to RMS. All non-RMS-certified mohair is banned at Next."
Lineker, 62, had not responded to a request for comment.
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