One of Liverpool's sponsors announced they would quit their partnership with the Reds over the club's involvement in the failed European Super League plans.
Liverpool joined the rest of the Premier League's so-called Big Six in pulling out of the controversial breakaway league on Tuesday night, following a fierce backlash from across the world of football.
The proposals are now in tatters just over two days after they were announced to widespread criticism.
But one of the Anfield club's sponsors had already decided their time was up after watchmaker Tribus said it could not support the move by the club's owners Fenway Sports Group to split from the traditional structure of English football.
In a statement posted on Twitter, Tribus said: “As the official global timing partner of Liverpool FC, and a family of dedicated life-long fans based in the city of Liverpool, Tribus cannot support the move from the club’s owners to break away into a new competition, the Super League.
“Our values are at the forefront of everything we do, therefore we will be withdrawing from this partnership.
“Football belongs to the fans and unites us all; it was never intended to benefit the few.”
The announcement from Tribus came shortly before confirmation from Liverpool that they no longer planned to be part of the European Super League.
Manchester City, Manchester United, Chelsea, Arsenal and Tottenham have also announced they will walk away from the plans.
A statement posted on the Reds' official website read: "Liverpool Football Club can confirm that our involvement in proposed plans to form a European Super League has been discontinued.
"In recent days, the club has received representations from various key stakeholders, both internally and externally, and we would like to thank them for their valuable contributions."
Earlier, Liverpool players took to social media en masse to echo James Milner's comments from Monday night, when he said in an interview that he didn't want the breakaway league to become reality.
The players tweeted: "We don’t like it and we don’t want it to happen. This is our collective position.
"Our commitment to this football club and its supporters is absolute and unconditional."
Meanwhile, Manchester United's executive vice-chairman Ed Woodward became the most high-profile casualty of the fallout from the Super League fiasco when it was announced he would be stepping down at the end of this year.
It has been suggested that Woodward was due to leave the club this year anyway, but his departure may have been hastened by his involvement in the controversial plans.
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