Manchester City have become the second largest football brand in the world.
The Premier League champions have leapfrogged Barcelona and are only behind fellow Spanish giants Real Madrid for the total value of everything from shirt sales to sponsorships. Liverpool are fourth, with Manchester United dropping to fifth. City’s rise up the brand value table shows their progress under the ownership of Sheikh Mansour.
The latest valuations, from data presented by SportsLens.com, also reveal the demise of their Manchester rivals since the Glazer family took over. Man City’s brand value is estimated at £1.15billion – up 18% on a year.
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Real Madrid are way out in front at £1.32bn – an annual rise of 19.5%. This has been helped by them winning the Champions League last season, the fifth time in nine years. But Barcelona dropped to third – with modest growth of 5% – to £1.13bn.
Liverpool’s brand value jumped 30% to £1.1bn after getting to three Champions League finals in five years. United’s is £1.09bn.
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The Brand Finance survey showed the Premier League still dominates the football world, with a brand value of £7.46bn in 2022.
Spain’s La Liga totalled £3.56bn this year with the German Bundesliga and Italian Serie A next at £2.69bn and £1.82bn.
Real Madrid, Man City, Barcelona, Liverpool and Man Utd, the world’s five most valuable football club brands, are worth a combined £5.79bn.
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