Manchester United looking for £100k-a-year superfan to run club’s social media

Manchester United chiefs are recruiting a superfan to tweet about the club – for a mighty £100,000 salary.

The club’s new head of social media will be tasked with promoting the world famous Old Trafford club on Twitter and Instagram to its 1.1 billion fans.

The successful applicant, according to the job advert, will be an “energetic culture change catalyst, someone who is obsessed with data but equally obsessed with new and interesting ways to connect with fans.”

He or she will join United’s social media team, who are all “tech savvy, ‘social first’ twenty-somethings”.

Man Utd called the social media job an “exciting vacancy”, adding; “This is a unique opportunity for an analytical, organised and creative individual to lead one of the world’s largest branded social media portfolios.”

It states the candidate will assist “players and player agents with content and strategy”, adding: “We’re looking for an industry leading, established, creative and highly organised social media professional.”

However a club source added: “The person responsible won’t be managing individual players’ feeds.”

It comes after a string of bizarre posts from players.

Last year midfielder Jesse Lingard was panned for posting a rambling video on Instagram in which he showed people around a Miami hotel suite.

He said later he had intended only to save the video to his phone but accidentally uploaded it.

And in January Paul Pogba swiftly deleted an Instagram video shot after an ankle operation in which he said: “I don’t even know if I’m OK or if I’m high or if I’m sober, just don’t ask me if it went well, I don’t know.”

He replaced it with a shorter clip saying: “I’m back. Everything went well. Keep the positive energy.”

Players will also be reminded not to flaunt their wealth online as fans struggle in the current crisis.

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