Steven Gerrard’s influencer daughter is making a fortune from Instagram after landing at least 10 lifestyle brand deals.
Lilly-Ella, 18, the Aston Villa manager’s oldest girl, rakes in tens of thousands of pounds per post to her 175,000 Instagram followers. An industry insider said being Stevie G’s girl had its advantages: “She has lots of followers, but more importantly the right ones – young, trendy people who are happy to spend.”
The family celebrated her 18th birthday back in February, with Gerrard posting a string of photos on social media from a lavish family meal with an assortment of balloons.
Lilly's thousands of Instagram followers are regularly treated to pictures from her travels and impressive lifestyle, with recent snaps including trips to Los Angeles, Dubai and London as well as sponsored posts from her numerous brand deals.
The Daily Mail report that she has already secured deals with fast-fashion brand Boohoo and tracksuit manufacturers No Bra Chic, with her total number of sponsorships at 10.
Additional deals with a phone case supplier, activewear brand, gym clothing manufacturer and pyjama maker plus several more clothing companies have helped to boost the teenager's fortune.
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The insider also added: "The offers seem to be coming in fast and each one will be worth thousands of pounds. At this rate she will be making a lot of money. Being the daughter of a top footballer has its advantages."
Gerrard made 748 senior club appearances for Liverpool and Los Angeles Galaxy during his playing career and won 114 caps for England before retiring. He also won the Champions League and two FA Cups as a player.
He is currently preparing for his first pre-season in charge of Villa after guiding the club to a 14th placed finish in the Premier League after replacing Dean Smith in the dugout in November.
The club have already began their transfer activity ahead of the new season, making both Philippe Coutinho and Robin Olsen's loan deals permanent.
Villa have also secured the signings of the highly sought after duo Diego Carlos and Boubacar Kamara from Sevilla and Marseille respectively.
Meanwhile, Gerrard's side continue to be linked with his former Liverpool team-mate Luis Suarez, with the Uruguayan striker set to become a free agent when his Atletico Madrid contract expires this summer.
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