West Ham spend all day spelling Scamacca – only to suffer announcement blunder

West Ham announced marquee signing Gianluca Scamacca with a superb retro video – only they made a huge gaffe.

The striker has put pen to paper on a five-year deal at the side, joining for a reported £30.5million from Serie A outfit Sassuolo.

The Hammers media team crafted a brilliant video to mark the occasion, with reference to Channel 4’s Football Italia show which ran from 1992 to 2002. They used the theme music of the programme and incorporated highlights of their new man into the video.

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But some eagle-eyed fans noticed a massive blunder during the footage. The club had spelled his name as ‘Scammaca’ – making a mistake on two letters of his name, adding an extra M and taking out a C at the end.

Those online reacted to the error. One wrote: “Spending 10 hours tweeting each letter of the new signings name to build hype, then spelling his name wrong in the announcement video, then deleting the announcement video so it now looks like we signed “Scamacct” is absolutely incredible. Well done."

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Another said: “I’m grateful they didn’t call him Scaramouche or Scaramanga to be fair.” A third said: “Not forgetting putting his shirt on the club store. His agents company putting their video on insta, of him walking out in our ground and signing his contract.. all this hours before the big reveal. Can we ever get anything right.”

Indeed, West Ham made another mistake by putting the Italian’s name on the back of tops to sell before he was confirmed as a new player. “The club shop has announced the signing of Scamacca,” quipped someone who posted a screenshot of Scamacca’s name on the back of a shirt for sale on the club website.

In any case, the Hammers should have a fine player on their hands. The 23-year-old netted 16 times in Serie A for his former side, and it will relieve the burden put on Michail Antonio, who was their sole striking outlet last season.


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