Zidane could make £200k per Instagram post as managers’ earnings outlined

Real Madrid manager Zinedine Zidane could make around €200,000 for a sponsored Instagram post, while PSG boss Mauricio Pochettino could bank €15,000 according to consulting firm Comunicar Es Ganar.

A number of high-profile coaches have joined Instagram in recent times to share images from training sessions or their personal lives, a trend that is continuing to grow.

Jose Mourinho’s light-hearted posts have caught the attention of many this season, though the Tottenham Hotspur manager has some way to go to reach a similar following to other managers using the social media site.

A study by Comunicar Es Ganar has looked at the growing trend of managers on Instagram, focusing on coaches at clubs who are still in the Champions League.

Real boss Zidane is leading the way with 27.8m followers and is comfortably ahead of Juventus' head coach Andrea Pirlo, who sits in second place with 8.4m.

The top six is rounded out by Atletico Madrid's Diego Simeone (1.7m), Manchester City boss Pep Guardiola (1.2m), Barcelona manager Ronald Koeman (769,000) and the newly appointed PSG head coach Pochettino (297,000).

The firm's founder Yuri Morejón has explained that joining Instagram brings with it lucrative financial opportunities for managers, saying: "The formula to monetise the activity of a coach in social networks is to generate and nurture a community connected in time with the public figure.

"With current data, a commercial brand would pay from around 15,000 euros for a sponsored post on Instagram by Pochettino to around 200,000 euros for one by Zidane."

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  • To establish this calculation, the number of followers, the average impact of their publications and the interaction rate have been taken into account, among other variables such as the stability in their position, how they are viewed in the media and the applied calculation of the amounts that the five best-paid footballing figures on Instagram have been receiving per sponsored post.

    Cristiano Ronaldo, Neymar, Lionel Messi, David Beckham and Zlatan Ibrahimovic make up the top five highest earners. Combined, the quintet have a combined following of 700 million people.

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