Sky and Racing Queensland agree to new 10-year broadcasting deal

Racing Queensland and Sky Racing have announced a new 10-year deal for broadcasting of the state’s three racing codes.

The confirmation comes after the Brisbane Racing Club completed a 10-year deal with SKY in May.

Following the separate deal done by the BRC, RQ continued to negotiate on behalf of other thoroughbred clubs and the greyhound and harness codes.

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Big game: Away Game claims the Magic Millions 2YO Classic at the Gold Coast in January.Source:AAP

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The June 30 deadline passed, as did a two-week extension, but the two parties have finally come to terms 13 months after the negotiating began.

The finer details of the agreement are yet to be revealed, but it is understood this latest agreement, when combined with the BRC component, is worth significantly more than the previous 10-year deal, which was said to be valued at $100 million.

It means Queensland’s three codes of racing will continue on Sky Racing platforms, which include Sky 1 and Sky 2, plus Sky Thoroughbred Central through the Foxtel network, hotels, clubs, TAB agencies and new digital platforms like Sky Racing Active, which was launched in August last year.

There has been 115,000 TAB customer downloads of the Racing Active app, while viewer reach will expand further when Sky 2 moves to Foxtel’s base tier on August 1.

Tabcorp’s head of wagering Adam Rytenskild says Sky broadcasts 12,000 Queensland thoroughbred, harness and greyhound races each year.Source:News Corp Australia

Tabcorp’s managing director of Wagering and Media, Adam Rytenskild, said Sky broadcasts 12,000 Queensland thoroughbred, harness and greyhound races each year to an international audience of up to 65 countries.

Racing Queensland chairman Steve Wilson AM said the deal “had laid the foundation for a prosperous future.”

“There were a number of outcomes we were determined to achieve — most notably increased distribution, showcasing and revenue — and that’s exactly what we’ve been able to secure for our clubs,” Wilson said.

Racing Queensland chairman Steve Wilson believes the future looks prosperous.Source:News Corp Australia

It is understood there has been agreement since June 30 that Sky would be Queensland’s broadcast partner, but there were a number of sticking points that had to be worked through and agreed upon by both parties.

Simultaneously, RQ faced a backlash from several thoroughbred clubs and also strong debate with the harness and greyhound codes on how the money associated with the deal would be allocated.

The new media arrangement follows the announcement earlier this week of Queensland TAB account customers now having access to new products, live US sport and promotions as part of the integration of the former UBET product.

Originally published asSky high result as RQ secures new broadcasting deal

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