Here are 22 examples of guerrilla marketing that , have been successful in getting people's attention one Discovery Channel Discovery Channel reminds . beachgoers about upcoming Shark Week by placing these bitten boards along beaches two Mr Clean . crosswalks are another Urban structure often used by Guerrilla marketers in this example Mr . Clean shows off his cleaning power on a crosswalk three Beau Rivage Resort Casino Beau Rivage Resort , Casino uses Airport baggage belts to capture users attention as they wait for their luggage it's also another great example of audience targeting as people who can afford to travel , are good potential customers for a Resort Casino 4. Duracell Duracell adds their flashlight posters to illuminated areas reminding users of the power of Duracell 5. the Copenhagen Zoo the Copenhagen . Zoo covers a local bus in a custom design which catches eyes all over the city 6. Colgate Colgate , creates toothbrush shaped wooden popsicle sticks to inset into ice cream bars reminding children and adults of the importance of brushing presumably the importance of brushing with Colgate , 7. Nike use unconventional bench advertising that aligns with your brand Nike is all about running so they put their logo on a bench for people out running to see 8. goldtoe dresses New York City in undershirts and underwear to celebrate the launch of its newest shirts and underwear in 2010 the , goldtoe Decked Out famous New York City statues in t-shirts and underwear the event took place during , New York Fashion Week but that did not relegate the bit of guerrilla marketing to the Fashion . District instead the most eye-catching of examples came when the famous Wall Street bull was wrapped , in hilariously oversized pair of tighty whities 9. front lines interactive 4 at when I first . saw this photo I'll admit that I fell for it someone get that dog away from those flies I , frantically thought then I realized that the dog wasn't real and neither were the Flies the former , was a photo and the latter were actually humans that's because Frontline the makers of flea and tick prevention products for dogs were able to fill the entire floor of this large public space with this image the brand knew that many people walk across that space every day and that a good number of people would also see it from the building's upper . levels creating the dog and insect illusion it's hard to miss and to not look twice again this . campaign is different than traditional marketing because it's not just Plastering a single message . somewhere that's likely to be ignored it creates a form of accidental human interaction that reminds the viewer what the product does 10. cheap demonstrating powerful product features here is another excellent guerrilla , marketing example This Time by Jeep this ad plays on the outdoorsness of the Jeep . and the powerful driving and parking apparently features it offers its drivers of course some . may argue that this is a little on the risky side because there could be arguments over parking . guidelines and respect within the community but I think we could all agree that guerrilla .

marketing does exactly that it is just the right mix of provocative and witty it expresses the Brand's positioning and it establishes the Brand's relationship with the world customers and not in fact it's campaigns like Jeeps that will Intrigue passersby and even make them post pictures of the . discovery online and you know what happens when a Twitter account makes such a discovery right , you're a guerrilla marketing campaign May begin a trending hashtag and you know what happens next . right this will generate extra buzz and translate into better brand awareness and more conversions . 11. sarova hotels promoting a good cause what would you do if you were driving down , the highway and saw a giant cat resting on the road lights normally you would probably slow , down for a moment or call wildlife services as soon as you realized this is an ad by an . environmental organization you'd let out a sigh of relief right but in the case of sarova this , isn't an NGO but a local hotel business according to its website sarova hotels have integrated social and environmental concerns into their business operations so the leopard on a Lamppost campaign makes sense but no one else it does this guerrilla marketing campaign is a smart tactic to . raise awareness and promote the Brand's identity as a prime example of one of the best Gorilla . Marketing ideas out there sarova shows us that bringing attention to your cause is an effective . marketing technique and with that Lampard waiting for you on that Lamppost you would think twice , before ignoring the next save the trees campaign 12. Coca-Cola's candid videos in this Gorilla . Marketing example Coca-Cola took sharing to another level they installed a super-sized vending , machine at a college it had a two for one button at the top encouraging the students to lift , each other up in order to reach the button on top of this they installed another , gigantic machine dispensing a hot pizza a sandwich balloons and a bouquet of flowers this led to a lot of excitement among the students on campus but the best gorilla tactic , that Coca-Cola applied here was recording the reactions of the students and compiling them into , a beautiful candid video for promotional purposes 13. Caribou Coffee giant oven to launch their new , hot and wholesome menu Caribou Coffee decided to transform a bus shelter into a giant oven with . actual Heat nobody would mind a little heat during the freezing winter time many passengers . might choose this station to wait for the bus and during that time they are definitely going to take a look at whatever you are advertising this creative Gorilla Marketing design . gives you enough reason to walk towards it moreover the campaign is definitely treated as an , invented guest rather than an annoying intruder 14. I'm those these hanging straps if you can't take the customers to your shop bring the shop to them iqc marketers surely had that sentence in . their minds when they decided to change the form of the hanging straps to the watches iucc produced , every time one of the Riders grabs these straps they are actually trying one of those products

of this company on their hands just imagine how Magnificent the outcome is going to be when you , apply this Gorilla Marketing tactic in a city like New York with approximately 3.6 million public transport ridership 15. warm wishes from Dry Bar nothing is Lovelier than a warm breeze on your , face when you were freezing on a cold winter day since it's impossible to happen naturally dry , bar saw this as an opportunity and took it in its favor you can't miss an upside down yellow dryer , with a big box next to it when you are passing by and when you stay in front of it a warm breeze . is going to caress your face I bet it must feel amazing brands that interact with their audience . at this level can create a memorable experience and leave their mark for a long time this is exactly what guerrilla marketing is all about 16. KitKat campaign kitkat's famous slogan have a break have a KitKat is all over their 2021 outdoor marketing campaign their famous tagline is printed on the banner and there is a break on it instead of the word break to emphasize their , slogan even more it decided to tie a hammock in the empty space therefore they create a . place for people actually to have a break the aforementioned cases are some of . the most famous examples of guerrilla marketing now let's introduce you to three . more budget-friendly marketing examples 17. Windex cleaner Windex cleaner presented , what its products offer in a brilliant way they used semi-transparent glasses in a bus . station to implying glasses are covered with steam and stick their product on it to show their cleaner made the steam go away see there is no need to spend a bag of money just . a little creativity 18. McDonald's crosswalk known as the Mac freeze pedestrian Crossing campaign , this McDonald's crosswalk is a clever and creative use of one of their most popular fast food items , it's a simple idea but it's attention grabbing and surely have this fast food giant top of mind . for pedestrians bikers drivers and passengers 19 KitKat launched in the Philippines kitkat's . gorilla marketing campaign involved creating 500 park benches that were designed to look like the , wafer chocolate and were strategically placed in some of the busiest areas in the country some of , the benches were even fitted with cool functions such as seesaws and piano keys making this . an artistic way of raising brand awareness 20. Barbie's pink bus stop metal the toy . company that owns Barbie decorated a bus stop using Barbie's famous pink color and added seating . with bold messaging on all sides of the bus stop this was done to create awareness and get , people in the area to speak about brand online 21. Ikea's staircase drawer Ike any used stairs , to to promote the how their chest of drawers helps with saving space the ad included pictures of shirts being placed on a flight of strayers which made them look as if they were neatly organized . in a drawer this is type of creative thinking is a great way to catch people's attention and Inspire . them to take action and purchase from your brand.

Guerilla marketing examples: 21 guerrilla marketing examples