So now that everybody's talking about web 3 and how it's so different from. everything that's come before there's, one pressing concern that everyone seems, to have how can i make money from this thing i mean it seems like we've got a. handle on what exists in web 2 but. what's happening in web 3 right now. that's going to help your business to, grow now and into the future well i'm, going to answer that for you today by first talking about some of the big, business opportunities that are in the, web3 space right now and then i want to. dive deep into advertising and how that, works in this new ecosystem my name is, trincanelli i'm a web 3 marketing, strategist and this is the best place to. learn about the metaverse web 3 nfts and how to market it all so that sounds good to you excited make sure you like this video subscribe to my channel if you're, into it comment to let me know your. favorite way that you found so far to, make money in web3 i'd love to know and. let's get started, okay so let's just jump in with some new business opportunities for web 3 and i. want to talk first about dao so a dao is. short for a decentralized autonomous. organization so it might be best to, think of this as kind of like a, blockchain based corporation but also a. direct democracy it's kind of both a dao is programmatically created which means, that it is created by someone to make, decisions based on community input from, the moment of its creation on until, forever which means that even though. this person created it they're not the head of it there is no head there is no, ceo there's no boss of the dao you're setting up those rules that the dao goes by and then kind of unleashing it to do its work for its community members from that point forward and those community. members are collectively the boss of that organization so if you own a voting. stock share in the dao that's not the, right term but if you own that part of the dao if you have a voting coin then you're able to make decisions along with everybody else now you might not always get your way in that decision but it's a. direct democracy so everybody gets to, have input okay so how can you use this, community-based corporation to actually, make some money well the typical way is, that community members make investments. collectively through the dao and make money via dividends or as a benefit of a. good trade so you can kind of think of. this like a mutual fund if they do well you do well and if you do poorly they do. poorly etc the big difference though is, that all of these decisions are made via. a community directly through a voting system that is built into a program a smart contract that was used to establish that dao so there is no way to get around that you can't make a rogue. decision there is one decision for the. dao but that isn't the only way the daos, are used it's not just a brokerage. account there's so many other things. that can benefit from setting up a dao, for example a lot of decentralized social media apps which you can learn. more about in this video are set up as daos that allow you to make money just. from using them so a good example is, steemit this is kind of like a d app, version of reddit it's a version that you can earn just for interacting on it's a platform for posting whatever you want in the same forum style as reddit but earning steam that's their. cryptocurrency in the making and with all of this possibility of making real. change on the platform and improving the. way that the platform performs and what people get out of it just by using it in, a community form so a good example of this is a few years ago there was a concern about stalkers on the system and. a user was really calling out for a lot, of help they needed help to get this, fixed and so the community came together, and found a way to fix that issue so, that's something that they did as a. community without some ceo needing to make an approval request okay so daos, are really going to change the way that business is done online because they're. making that internet more. community-centric and also helping, people to earn more at the same time so.
they're incentivizing people to want to interact in this way next is metaversa, so i've talked about metaversus a lot on this channel you can check out this, playlist if you want more info on metaversus there absolutely a way to make money via web 3 right now in case. you don't know what a metaverse is it's an immersive 3d space where people can, go to learn from one another socialize. build businesses and live online in a. way that's never been done before but. it's important to understand that mark, zuckerberg does not have a monopoly on. metaverses just because he was the one to really get the idea popular there are dozens of metaverses and more being, added all the time now the question here. is this how can you make money in the metaverse well there are nearly, limitless opportunities you can get a job run a casino sell nfts rent property. sell advertising space run events the, list goes on literally forever there are. just a few questions that you need to, answer before you can really start to sprint making money through metaverse, bases and these might sound familiar if you've ever tried to sell anything to. anybody basically ever or you've watched. this channel more than once first who is, your target audience the people on, roblox are different than those you're, going to find on decentraland which is exactly why some companies like gucci, push their way onto roblox while. decentralian was chosen by samsung they. just found that their audience was there so understanding your target audience is, important because it's going to help you. to figure out what they want and how they think which is also going to help. answer the second question where are. they now we alluded a little bit to where are they in that first question because they're kind of related but it's, really important to harp on this because. again you're not going to find somebody who's super receptive if the audience, doesn't match and you're not in the right place so you have to find, something that fits your brand fits your audience and fits the right placement, and start testing there and then finally. what's the approach so you can almost. never just run up to somebody in a, metaverse and start pitching to them, that's ineffective it's off-putting it's, bad for your brand there's just no, upside to it it's better to build in ways that get them excited to talk to you you want to build that inbound. traffic even in a metaverse space so, that could be events or creating an, amazing experience for your customers or, creating a retail space inside a, metaverse whatever is going to speak to, the audience in the place where you find them third is play to earn games so played earned games has been a big topic online for a long time these are games that you can play to earn cryptocurrency and then you can take that, cryptocurrency and sell it for fiat. currency it's possible to make money, through play to earn games by just playing the game but there are a lot of, creators who have really given this a go. only to find that you aren't really. making a sustainable wage by just, playing play to earn games that said if, the game is popular enough you may be able to sell your characters stake them or whatever the other option is of course to create your own play to earn games so there are a lot of these on the, market right now so it could be a bit difficult to establish yourself but. here's what you should consider if you do decide to create your own play to, earn game first most play to earn games. are buy in so if you look at axe, infinity or crypto kitties each of these are requiring you to create one or more characters that you then use in game. those characters cost money or crypto to actually create which means that you can make money on the game itself and. advertise your core business whatever that is by just selling these. crypto kitties or whatever your avatar. is going to be i mean if you go onto openc right now you're going to see hundreds of these cryptokitties online for sale so those are some big opportunities on web web3 for how we can. be making money but i want to go beyond.
these product offers themselves and talk, quickly about advertising because just because we're on web3 doesn't mean that. we've moved away from advertising really. the only thing that's happening is that, the advertising game is changing and it's changing in a way that you might have guessed it's decentralizing so it's decentralizing where advertising happens i mean right now what are the two big app platforms out there in the world. they're meta and google but they're so. huge because people rely on their, products like youtube search engines whatsapp etc for a huge portion of their, day decentralization when web 3 are, moving people away from these big, companies and toward a more decentralized community-centric model this means that people are branching out, to do it on their own and taking the power of their voices with them so. anybody who wants to advertise to these, groups has to figure out where they splintered off to and start advertising. in that new space is it more challenging. absolutely but still once you do find them there is so much less risk of, paying for ads that go to a group of people that are totally outside your. target range which believe me happens. all the time so on to the advertising. opportunities themselves they're, basically everywhere but i think we, should split them between metaverse and, non-metaverse opportunities because. metaverse opportunities are much more. bleeding edge and new age while non-metaverse opportunities are things, that while in a new setting have really been done for years so let's start with metabours these opportunities are going. to be found inside of these immersive. spaces and the nature of the space itself makes capturing attention more of a challenge than it has been in the past. because people can just kind of walk. past your advertisement they can, completely ignore it and just move on, it's like a physical moving past what's, happening it's not just scanning past an. ad it is actually walking past it and. you can just look away it's not like the ad is gonna be in your face forcefully. it's just not gonna happen that way so, in some ways advertising is going back. to basics we're talking about things. like event marketing and billboards, because this is a digital space and it. feels more like a physical space so it's. that weird blending so this past online, social media isn't quite the same thing right in this space you have these very, physical very realistic feelings and. it's not like just scrolling past a bunch of information on a social media. page you're getting a more blended, experience which means that gathering as. many avatars in one place as possible. via something like event marketing can. be an amazing way to build a brand and. drive more sales and if you couple that with billboards which exist and are, rentable in most metaverses you have a. direct way of advertising whatever you want people to know about in a way that feels basically new and very familiar at, the same time it's kind of avant-garde, but familiar now when we look at. non-metaverse web3 advertising things. are suddenly going to become much more, familiar if you go to a place like. cement that we mentioned earlier you can. pay for ads directly through the. platform and the same is true for hundreds of other decentralized apps and. decentralized social media solutions. again the challenge is targeting the, right group but once you find the right, place sending that right message becomes. a lot easier there you go there's your primer on making money with web3 i hope, that gave you some ideas to run with but, honestly there is just so much more to go on right now there's just a wide open. field web 3 is so much more community centric than it has been with web 2 or web one so i would love to know your favorite ways to make money with web3. i'm always looking for awesome ideas so. please do let me know down in the, comments otherwise make sure you like. this video subscribe to my channel if. you're into it and i will catch you in the next one,