MrBeast rejects Elon Musk: I won't post on X

WINS $500,000. IF YOU TOUCH THE RED LINE, IT'S GAME OVER. >> Sandra: OK, SO IF YOU DON'T KNOW YET, THAT WAS YOUTUBE MEGA STAR JIMMY DONALDSON, YOUR KIDS KNOW HIM AS MR. BEAST. HE HAS AN EYE POPPING 230 MILLION SUBSCRIBERS ON HIS CHANNEL NOW. HE'S JUST 25 YEARS OLD, AND ONE OF THE WORLD'S MOST POPULAR AND HIGHEST EARNING CREATORS ON YOUTUBE. HE'S NOW CAUGHT THE EYE OF ELON MUSK. AND HE'S MAKING HIM AN OFFER HE CAN REFUSE, APPARENTLY. LET'S BRING IN ELMA, FOUNDER AND CHIEF OPERATING OFFICER OF A MARKETING FIRM THAT SPECIALIZES IN ONLINE INFLUENCERS. YOU WERE QUOTED IN AN ARTICLE FEATURED IN THE "WALL STREET JOURNAL" THAT COVERED THIS BACK AND FORTH WITH ELON MUSK COURTING MR. BEAST, AND MR. BEAST RESPONDS I CAN'T MAKE ENOUGH MONEY ON TWITTER OR X. WHY WOULD I GO THERE. THIS IS AMAZING TO WATCH. HOW HAS HE BECOME THIS MEGA STAR AT 25. >> SURE, YEAH. AS INFLUENCERS, BASICALLY, YOU HAVE TO ROLL OUT THE CONTENT ALL THE TIME. SO BASICALLY WORKING 12 TO 24 HOURS SOMETIMES JUST PRODUCING CONTENT, SO YOU ARE LOOKING OBVIOUSLY TO GET YOUR BILLS COVERED AND A LOT OF THE INFLUENCE FROM GEN Z TO MILLENNIALS. THEY NEED TO MAKE MEANINGFUL INCOME. >> Sandra: AND MY CO-ANCHOR HAS KIDS IN THIS AGE GROUP, TOO, POPULAR WITH THE AGE GROUP, AND LOOKING OVER THE SHOULDER TO KNOW WHAT THEY ARE ON. I TOOK NOTICE, HE HAS FOUND A WAY TO CAPTIVATE AUDIENCES YOUNG AND OLD. HE'S GOT THIS MASSIVE FOLLOWING. HE DOESN'T SWEAR, I DON'T SEE HIM DRINKING, AND NOW NOT ONLY ATRAFFICKING ELON MUSK BUT A LOT OF A-LIST CELEBRITIES THAT ARE WANTING TO APPEAR WITH HIM. THIS IS JUST A 17-SECOND SOT OF HIM WITH TOM BRADY ON AN EPISODE. WATCH THIS. >> OH! GOT IT. >> PUT THE SUNSCREEN ON. >> THAT WAS PROBABLY THE WORST WIDE RECEIVER YOU'VE EVER THROWN HIM. UNLESS YOU HIT HIM IN THE HEAD HE'S PROBABLY NOT GOING TO CATCH IT. >> HEY, KARL, DON'T SCREW THIS UP. THROW IT AS FAR AS YOU CAN. >> Sandra: I COULD TELL YOU THAT EPISODE IN PARTICULAR AS YOU KNOW, THEY WERE SHOWING YACHTS, LIKE A MILLION DOLLAR YACHT, THEN A $10 MILLION YACHT, AND THEN $100 MILLION YACHT, CRAZY STUFF. APPEARED WITH JUSTIN TIMBERLAKE, AND ELON MUSK DECIDES TO COURT HIM, OK. SO CREATOR REWARDS WILL INCREASE SIGNIFICANTLY, TELLING THEM COME OVER TO X, MR. BEAST SAYS YEAH, THE ECONOMICS JUST DON'T WORK OUT. MY VIDEOS, HE SAID, COST ME MILLIONS TO MAKE, RIGHT, TO EVEN TURN A PROFIT WOULD BE VERY DIFFICULT. MR. BEAST RESPONDED TO HIS OFFER SAID MY VIDEOS COST MILLIONS TO PEOPLE AND EVEN IF WE GOT A BILLION VIEWS ON X WOULD NOT FUND A FRACTION OF IT. I'M DOWN TO TEST STUFF, SORT OF A SLAM ON MUSK AND HIS OFFER. >> THAT'S RIGHT, THAT'S RIGHT. YEAH, SO DEPENDING ON THE PLATFORM SORT OF RIGHT NOW, YOUTUBE IS KING, SO THEY ARE PAYING ON AVERAGE AGAIN IT DEPENDS ON THE CREATOR AND THE PLATFORM, $18 FOR EVERY 1,000 IMPRESSIONS SO RPM, AND TIKTOK, $0.20 ON AVERAGE TO $0.40 PER RPM AND THEN BASICALLY X IS LESS THAN A PENNY PER RPM. >> Sandra: KIDS EVERYWHERE ARE GOING I WANT TO BE A YOUTUBE STAR. MR. BEAST FIGURED OUT HOW TO DO IT. AND HIS WHOLE THING, EVERY DOLLAR HE MADE HE SAID HE KEPT PUTTING BACK INTO THE YOUTUBE CHANNEL. AND IT HAS MADE HIM THIS BEHEMOUTH. IS THAT WHAT IT TAKES? >> YOU HAVE TO REINVEST AND REINVEST IN THE CONTENT AND GET REALLY CREATIVE AND CARVING YOUR NICHE IN THERE. >> Sandra: HE GIVES AWAY A LOT OF HIS MONEY, AND DECIDED TO PAY FOR 100 CATARACT SURGERIES, THE YACHT, HE INVITED ALL HIS FOLLOWERS ON AND SAID NOW YOU CAN STAY ON HERE AND HAVE A GOOD TIME, HE GIVES AWAY CASH. IT IS AN INTERESTING THING TO WATCH, YOU KNOW. YOU NEVER KNOW WHAT'S GOING TO WORK, I GUESS.